Value proposition

Motivating and encouraging millions of Americans to save successfully, using the America Saves pledge for support.

America Saves, a campaign managed by the nonprofit Consumer Federation of America, seeks to motivate, encourage, and support American households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals and families to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.

We provide free financial tools, savings services, advice, and resources that help Americans from every income level take the steps needed to take charge of their finances and manage money more effectively.

By inspiring a strong savings ethic in people, we can improve the financial health of our schools and businesses, our communities, and our nation.