Value proposition

Asking questions is our craft. We create and publish award-winning factual video content that educates and entertains.

Underknown is Toronto based, but our team spans globally. We are a mission-driven modern media company with the goal to entertain, inspire and inform people around the world about science and the humanities. We are a next-generation digital media company operating 60+ owned and operated video channels on YouTube, Facebook, Snapchat, TikTok and Instagram - including the Webby award-winning shows "How To Survive" and “What If”. We are obsessed with boiling down complex subjects in a fun and engaging way. We tell factual stories that entertain. Our goal is to change people’s perspectives by creating fun, educational content that makes them look to the sky instead of the ground. Underknown has over 50 Million followers and our videos are viewed by over 150 million active viewers every month.

Underknown is brought to you by Backyard Media Inc.

video, storytelling, data analysis, native advertising, publishing, social discovery, video production, influencer marketing, video distribution, contributor network, content creation, social video, Facebook, YouTube, science media, TV production, and branded content