Value proposition

Asking questions is our craft. Our creators make award-winning factual video content that educates and entertains.

Underknown is a creator-driven media company focused on making engaging educational videos about science and the humanities. We own and manage over 60 video channels on YouTube, Snapchat, TikTok, and Instagram/Facebook, including the Webby award-winning shows "How To Survive" and “What If.” Our creators are obsessed with boiling down complex topics in a fun way. Our goal is to change people’s perspectives by creating fun, educational content that makes them look to the sky rather than the ground. Combined, our channels have over 70 million followers and attract more than 70 million active viewers monthly.

Underknown is brought to you by Backyard Media Inc.

video, storytelling, native advertising, publishing, social discovery, video production, video distribution, contributor network, content creation, social video, YouTube, science media, TV production, branded content, Creator Economy, Creators, Content Creators, Science Communication, and VFX Production