Value proposition

Fuel your purpose.

In 2012, Death Wish Coffee Co. was created in a small coffee shop in Saratoga Springs, New York. Coffee shop owner and DWC founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, Death Wish Coffee was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.

Death Wish Coffee is a breakthrough in the coffee world. Made with a combination of Arabica and Robusta beans sourced from all over the world, in addition to a unique, slow roasting process, Death Wish Coffee has a strong, smooth, bold taste — and it's twice as strong as your average cup of coffee. All of our coffee beans are certified USDA organic and Fair Trade, ensuring that you have the highest quality cup of coffee out there.

In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30-second commercial spot during the Super Bowl. Since then, our business has grown every day, allowing us to reach more coffee drinkers than ever before. We also continue to release limited edition merchandise such as apparel and mugs to make sure the Death Wish brand fits into every aspect of our community's lives. And now, Death Wish Coffee is on thousands of store shelves — and we're adding more every day.

Through our rapid growth, our mission remains the same: To fuel you wherever you go.

Coffee, Caffeine, Fair trade coffee, organic coffee, and single serve cups