Value proposition

Inspired by you

Citroën is a French carmaker founded in 1919 by André Citroën and part of Stellantis. At the heart of the automotive market, Citroën has since 1919 stood as a popular brand in the noble sense of the term (Traction Avant, 2CV, Méhari, Berlingo, etc.), its main source of inspiration being people and their lifestyles. This spirit is underlined by its baseline “Inspired by You” and embodied by cars boasting unique styling and benchmark comfort. Citroën also stands out among mainstream carmakers by bringing its customers a singular experience, for example with Citroën Advisor and “La Maison Citroën”