Value proposition

Today’s retail tire marketplace is experiencing rapid change, resulting in increased complexity for the owners and operators of independently owned tire dealerships – the audience of Tire Review. For more than 115 years, this award-winning flagship publication of Babcox Media remains committed to the success of the independent tire dealer.

On a daily basis, Tire Review provides the latest industry news as well as frequent in-depth coverage of topics of impact including: advances in tire technology, business concerns, cross-channel marketing, data intelligence, vehicle service, industry trends and operational best practices. In addition, Tire Review celebrates excellence within the industry, including the coveted Tire Review Top Shop awards, Proud to Be an Independent Tire Dealer profiles, Club 3633 recognition of industry influencers, and more.

Tire Review connects with its audience across multiple channels, reaching more than 32,000 in print and over 350,000 digitally each month via our print magazine, digitally enhanced online magazine, website, daily World Tire Report eNewsletter, video and extensive social media activity. All of this combines to provide unprecedented access to the information tire dealers need most in the manner they prefer to receive it, helping them set a course for success.