Value proposition

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing people with the best way to find information and connect users with services.
Media Contact: intlcomm@baidu.com
Over the past decade we have strived to fulfill this mission by listening carefully to our users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology optimized for up-to-date local tastes and preferences. Our deep understanding of Chinese language and culture is central to our success and this kind of knowledge allows us to tailor our search technology for our users’ needs.

We provide our users with many channels to find and share information. In addition to our core web search product, we power many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few. Beyond these marquee products we also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. We power these through our cutting-edge technology, continually innovating to enhance these services. Our new Box Computing Open Platform brings users deep-linked content and even applications they can use directly through their search box.

Baidu continues to innovate to meet Internet users'​ increasingly diverse tastes. With our goal of best serving the needs of our users and customers with intelligent and relevant solutions, we look forward to a robust future.

Searching Service, Baidu AdSense Serivce, O2O, Group Buying, Mobile Service, Website Navigation, Map, Social Networks, Software, Artificial Intelligence, Online Music, Online Video, Games & Entertainment, and Translator