Value proposition

Preventable and treatable diseases are only preventable and treatable for some. (RED) works to end that injustice.

Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat and urgency for global health crises.
Every action you take with (RED) saves lives.
To date, (RED) has generated over $760 million for the Global Fund, helping more than 290 million people. (RED) funding supports life-saving programs that empower health workers and provide testing, treatment and care in places where injustice has enabled pandemics to thrive.

Non-Profit, Marketing, Social Media, Social Good, Impact, Branding, and Partnerships