Value proposition

Trade body for UK games and interactive entertainment sector. Supercharging the future of games in the UK.

Ukie (UK Interactive Entertainment) is the trade body for the UK’s games and interactive entertainment industry, representing developers, publishers, service companies, and esports organisations across the sector.

Representing over 700 games businesses, Ukie’s mission is to supercharge the growth and success of the UK games industry by championing its contribution to culture, society, and the economy on a global stage.

Ukie empowers talent by supporting skills development, education, and career pathways to unlock potential. It energises the industry by driving growth, innovation, and sustainability across the sector. And it elevates games by promoting their cultural and economic value both domestically and internationally.

Through initiatives such as Raise The Game, Digital Schoolhouse, and Ask About Games, Ukie ensures that everyone, everywhere, benefits from the social, cultural, and educational power of video games and interactive entertainment.

Events, Policy, Campaigning, Lobbying, Research, and Education