Value proposition

We empower generations to explore the wonder of childhood and reach their full potential.

We empower generations to explore the wonder of childhood and reach their full potential.

We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Toys and Entertainment