Value proposition

Express yourself and change the world.

It goes beyond trophies, titles, or fame. World of Dance symbolizes the drive and determination to put the work in, and the courage to get on stage, wherever your stage may be. We built the preeminent global dance brand, combining a hit NBC TV show with Jennifer Lopez and a digital platform of more than 20 million dancers and enthusiasts. Now we’re reimagining the dance studio world to inspire, empower, and celebrate movement for all ages. Let’s move together.

NBC's hit dance competition series, "World of Dance,"​ is led by a judging team of extraordinary dance superstars - Jennifer Lopez (who also serves as an executive producer), Derek Hough, NE-YO - and host Scott Evans. The series, produced in partnership with Universal Television Alternative Studio and Nuyorican Productions, gives dancers the platform to showcase their talents and the opportunity to receive a life-altering grand prize of $1 million.

Dance, Live Entertainment, Music, Digital Media, TV, Apparel, Fitness, Health, Dance Fitness, Dance Studio, Dance Teacher, Dance Education, Community, Leadership, Entertainment, and Academy