Value proposition

Better data comes from real people

Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.

With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions.

Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.

mobile analytics, market intelligence, business intelligence, app store optimization, aso, mobile app marketing, mobile advertising, mobile marketing, app performance, app analytics, app store analytics, app market data, app data, app growth, market research, competitive analysis, martech, adtech, gtm strategy, digital analytics, marketing support, growth marketing, retail media networks, digital advertising intelligence, competitive insights, and advertising spend analysis