Value proposition

We are living in the DIY* era. More and more people are assembling their own PC for fun and personal interests, but not only as a tool for work. Many consumers buy computer components to assemble or upgrade their own system, only to enjoy the pleasure in DIY. This kind of DIY living style has long been popular in many western countries, but it has only become the trend around the world in the recent years. With the fast growing of the PC DIY market, Thermaltake will continue to offer DIY enthusiast creative and innovative products, and become the number one choice for PC DIY enthusiast world wide.

* DIY (Do It Yourself) - People creating or assembling things by themselves for originality and individuality, receive satisfaction of accomplishment in return.

MAJOR PRODUCT:

Thermaltake became the number one choice for PC DIY enthusiast worldwide with its innovatively breakthrough product designs. The concept of “Quality”, “Performance”, and “Reliability” have been incorporated into the design of Thermaltake PC Chassis, Cooler and Power Supply to assure the components meet the highest standard. Thermaltake’s devotion in making products with leading edge technology, best performance, and a more comfortable user experience will continue, because we believe that a product inspired by good innovational concept can improve the living standard at any time.