Value proposition

Billionaire Boys Club, founded by Pharrell Williams, is a globally recognized clothing and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design, and culture. Its aspirational motto - “Wealth is of the heart and mind, not the pocket.” - highlights a brand perpetually focused on originality and self, rather than the direct financial realities of its name. Billionaire Boys Club has morphed to continually lead and define fashion while maintaining their distinct individuality and identity.