Value proposition

Customer Sciences and Innovation Theory

NEW BOOK COMING IN 2024

Aarron Spinley is recognised as one of the foremost thinkers in the realms of customer science and innovation futures. His work helps us to understand customer value in new, evidence-based ways and his signature ‘platformed-innovation’ theories for contemporary strategy, influences our technology choices and leadership patterns for better results. Both fields rely on the sciences, risk and economics, foresight, cultures, and individualism.

Now rated a global thought leader in his fields (Thinkers360), he has given keynote addresses to events in three continents, and as a writer has been featured in Forbes, ZDNet, The Drum, CX Buzz, The Startup, Better Marketing, Mumbrella, Which-50, and The Headway.

He is available for advisory days and speaking invitations.

marketing, strategy, futures, growth, customerexperience, customerengagement, anthropology, culture, digital, technology, society, disruption, history, transformation, risk management, and governance