Value proposition

Helping B2Bs achieve Social Media Marketing success; 'Social ABM' pioneer.

.- XFC was one of the UK's earliest-established social media consultancies, way back in 2007. We specialise in B2B, with blue chip clients in the UK and EMEA.

- One of the things that sets us apart from other social media agencies is our deployment of 'Social ABM': the use of Account-based Marketing (ABM) techniques to weaponise social media in support of clients' new business objectives. Social ABM is a mapping, insight & engagement service, which helps clients optimise their sales pipeline and deepen engagement with key prospects. It takes social media to the heart of our clients' commercial strategy.

- Clients past and present include Dell, Virgin Money, TSB, Ascot Lloyd, Virgin Group, Bellpenny, Polecat, Lloyds Banking Group, Mirum, Foolproof, Linney, Adare Group, Virgin Wines, Naked Wines, Capital Private Finance, Moneyfacts.

Specialties: Social Media Marketing / 'Social ABM' - strategy and execution; B2B Influencer Relations & Marketing; C Suite Social Media mentoring and 1:1 social media profile management support.

X Factor Communications is run by Tony Wood. Tony has many years'​ director-level experience across a number of market sectors including 10 years on the Board of Virgin Money, of which - with Rowan Gormley and Jayne-Anne Gadhia - he was a co-founder.

Social Media Marketing, B2B, Digital PR, Account-based Marketing (ABM), Influencer Marketing, Social Media Strategy, Consultancy, and C-suite Mentoring