Value proposition

Life and work, a single value

Rede Cidadã was established in 2002 to help develop a real social network that integrates complementary actions, generate synergy among three sectors of the economy, and integrate volunteer work. The goal of the organization was always to create and generate employment and income solutions for people at the base of the pyramid, and since its founding, Rede Cidadã has supported more than 89,000 people into the labor market.

The organization stands out by investing not only in technical training for those who participate in their courses. We understand that, as important as the benefits of the training, it is crucial also to support the dreams of these people and their emotional foundation. For us, life and work are of one value, and should go together to promote professional and personal development of human beings.

The organization offers different paths that promote social inclusion, wich have a common goal: to promote the human and professional formation of different publics aiming at the integration between life and work.

In 2015, after reaching the milestone of 50 thousand people inserted in the job market, Rede Cidadã identified the two main challenges reserved for the future:

1 - Increase the employee's time spent at work;

2 - Increase awareness of the integration between life and work as a single value.

To achieve this goal, Rede Cidadã has incorporated softskills into its training track, developing behavioral skills. The organization began to work to develop competencies and skills that enable different audiences to increase their employability. Our trainings go beyond technical skill: we develop in our audiences a better emotional coefficient, higher productivity and quality relationship. This new learning trail contributed to reduce the turnover rate in companies and respond to one of the challenges of corporate HR, responding to the following sentence:

“You hire for technical skills, but you quit for behavioral skills”.

Aprendizagem, Empregabilidade, Empreendedorismo, and Voluntariado