Value proposition

COUNTRY Financial® provides insurance and financial services for over a million households and businesses across 19 states.

We have a long history of protecting people. Formed by a group of farmers in 1925, we now have more than 3,000 employees and over 1,700 representatives to help our clients protect what matters most and plan for a secure future.

We’re more than an insurance company — COUNTRY Financial clients not only trust us with insuring their homes, cars, farms, businesses, and lives, but also to help them plan for the future with investing, retirement and financial services.

Retirement Plan Solutions, Annuities, Financial Services, Long Term Care, Auto Insurance, Home Insurance, Crop/Hail Insurance, Farm Insurance, Commercial Insurance, Life Insurance, Disability Insurance, financial planning, college savings, insurance, financial services, money, family, customer service, Insurance Agent, Investments, diversity, inclusion, sales, and technology