Value proposition

SmartCompany fights for, champions and scrutinises Australian SMEs, entrepreneurs and startups.

SmartCompany champions the 99.8% of Australian businesses with under 200 staff whose employees comprise 70% of the workforce, and generate more than 50% of Australia’s GDP. These are the SMEs, entrepreneurs and startups who drive our nation’s economy and workforce.

While the tiny percentage of just 2,415 ASX listed companies takes up the vast majority of mainstream media outlet’s headlines, SmartCompany gives voice to the unique successes, challenges and pivots of the SMEs and startups who contribute more than half Australia’s GDP.

SmartCompany’s role is to give smart takes and trusted insight to a yearly readership of 1.5 million, to serve as a watchdog, and to point to the next steps of wherever you are in your business journey.

Small business, Entrepreneurship, Business trends, Business news, Startups, and Business advice