Media Value proposition
[Automatic translation follows] TIG Events - TIG Factory - TIG Media
Born from thirty years of experience in Multimedia Marketing, TIG - The Innovation Group designs and governs technologies, helping companies to orient themselves in choosing more effective solutions and to create relationships between decision makers. In particular, TIG - The Innovation Group develops integrated omnichannel projects by combining technological expertise and design culture, accompanying small and large companies in innovation to increase their competitiveness on the market through Digital Transformation.
With a staff of 72 people, over 500 active customers and a growth of approximately +10% compared to the previous year, the turnover of TIG - The Innovation Group will exceed 10 million euros in 2023, with a CAGR of +21% in the last 4 years.
Within TIG – The Innovation Group there are three business areas that work in synergy to guarantee an integrated offer:
TIG EVENTS
with more than 45,000 participants per year and 400 active clients, it deals with the conception, creation and management of events, content and research for the digital industry in Italy. The previous Digital Events and The Innovation Group will merge into this company, which for over fifteen years have presided over the Italian digital, ICT and retail community with a schedule of proprietary, licensed and custom events.
TIG FACTORY
the company into which PrimeWeb merged is specialized in creative production and the construction of digital projects such as LiveForum, the innovative, fully customizable platform for companies.
MEDIUM TIG
the company where MediaMatic merged, develops and manages communication campaigns, among the first in Italy since 2016 to integrate AI algorithms into the optimization and management processes of multi-channel media strategies.
Events, Webinars, Consulting & Advisory, Market Research, Digital Marketing, ICT, B2B, Digital Marketing, Digital Agency, Omnichannel, Advertising, and StrategyOriginal language
TIG Events - TIG Factory - TIG Media
Nata dall’esperienza trentennale di Marketing Multimedia, TIG - The Innovation Group progetta e governa le tecnologie, aiutando le aziende a orientarsi nella scelta di soluzioni più efficaci e a creare relazioni tra i decision maker. In particolare, TIG - The Innovation Group sviluppa progetti integrati omnicanale combinando competenza tecnologica e cultura del design, accompagnando le piccole e grandi imprese nell’innovazione per aumentarne la competitività sul mercato attraverso la Digital Transformation.
Con un organico di 72 persone, oltre 500 clienti attivi e una crescita di circa il +10% rispetto all’anno precedente, il giro d’affari di TIG - The Innovation Group supererà nel 2023 i 10 milioni di euro, con un CAGR del +21% negli ultimi 4 anni.
All’interno di TIG – The Innovation Group sono presenti tre aree di business che lavorano in sinergia per garantire un'offerta integrata:
TIG EVENTS
con più di 45.000 partecipanti all’anno e 400 clienti attivi, si occupa della ideazione, creazione e gestione di eventi, contenuti e ricerche per l’industria digitale in Italia. In questa società confluiranno le precedenti Digital Events e The Innovation Group che a oltre quindici anni presidiano la comunità italiana del digitale, dell’ICT e del Retail con un palinsesto eventi di proprietà, in licenza e custom.
TIG FACTORY
la società in cui è confluita PrimeWeb, è specializzata nella produzione creativa e nella costruzione di progetti digitali come ad esempio LiveForum, l’innovativa piattaforma completamente customizzabile per le aziende.
TIG MEDIA
società dove è confluita MediaMatic, sviluppa e gestisce campagne di comunicazione, fra le prime in Italia già dal 2016 a integrare algoritmi di AI nei processi di ottimizzazione e gestione delle strategie media multicanale.
Events, Webinar, Consulting & Advisory, Market Research, Digital Marketing, ICT, B2B, Digital Marketing , Digital Agency , Omnichannel , Advertising, and Strategy
TIG - The Innovation Group
https://www.tig.it/
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