Value proposition

Convened by UN Women, this initiative unites industry leaders, decision-makers and creatives to end stereotypes in ads.

Unstereotype Alliance is the global champion for a world without stereotypes.

Convened by UN Women, the UN organisation dedicated to gender equality and the empowerment of women, Unstereotype Alliance is a thought and action platform uniting industry leaders, decision-makers, and creatives to end harmful stereotypes in media and advertising content.

A growing and influential coalition, our members and allies span multinational brands and advertising networks, industry associations, awards festivals, media companies, not-for-profits and social change consultancies that share our common objective.