Value proposition

ETC represents European tourism boards, working together for the sustainable development of Europe as a destination.

The European Travel Commission (ETC) represents the national tourism organisations of Europe. Established in 1948, ETC’s mission is to strengthen the sustainable development of Europe as a tourist destination and to promote Europe in third markets.

Our 36-member tourism boards work together to build the value of tourism for all the diverse European destinations through co-operation in sharing best practice, market intelligence and promotion.

Tourism Market Research, Advocacy, Marketing Promotion of Destination Europe, and NTOs