Value proposition

We're working to improve life for children in the UK, so every child and young person has a safe and happy childhood.

Our vision is that every child and young person has a safe and happy childhood, and the foundations they need to thrive.

We put children at the heart of everything we do. That includes our mission and values. They’re our blueprint for the way we work.


Speaking out for the UK’s most vulnerable and neglected children and young people, Delivering services that respond to local needs, Working in local communities, and Helping children and young people as early as possible