Value proposition

Vibrant thinking for a complex world.

Hello, we’re Butterfly. A strategy consultancy helping business leaders think harder and feel deeper about human problems to unlock bold strategies for growth.

Famous for our vibrant thinking, we unpick human problems, overlaying thorough data-driven expertise with a deeply human real-world understanding. We connect the dots between complex tensions and practical solutions to deliver bold business growth that flies with customers and lands with stakeholders.

Formed in 2009, we are intent on shaping the future of businesses, partnering with ambitious client teams to build belief and ownership of bold strategies for growth. With Butterfly studios in London, New York and Amsterdam, we work across multiple sectors, including consumer goods, hospitality, leisure, pharmaceutical, retail, financial services and luxury brands.

brand, product and service growth strategies, innovation, proposition design, brand portfolio strategies, strategic insight, and creative development