Value proposition

Leading African retailer dedicated to saving our customers money so they can live better.

Massmart, Africa’s second largest retail group, comprises four divisions operating in 423 stores, across 13 sub- Saharan countries. Through our widely–recognised, differentiated retail and wholesale formats, we have leading shares in the General Merchandise, Liquor, Home Improvement and wholesale Food markets. Our key foundations of high volume, low cost and operational excellence enable our price leadership.

Retail Wholesale