Value proposition

An editorial project by Philip Kotler and Giuseppe Stigliano

Retail 4.0 is an editorial project by Professor Philip Kotler and Giuseppe Stigliano. It includes a book entitled "Retail 4.0: 10 regole per l'Era Digitale"​ and a dedicated online platform, full of interviews, insights and articles.

This project aims to provide professionals, consultants, entrepreneurs and students with an inspiring and adaptive framework to understand and concretely manage the impact of digital transformation on Retail.

Visit www.retailfourpointzero.com

Strategy and Business