Value proposition

The World's Favourite Indian

A journey that began 75 years ago in a corner of India and has since traversed the world over. Uniting people from across countries, cultures, and customs over the years with a multitude of different dreams, there's power in an idea. An idea that gave rise to brands that stood the test of time, with partnerships it inspired, and the people who made it all happen. One idea that sparked a legacy - this is the story of Bajaj Auto.

“Do what you think is best, but be the best in what you do.” - Kamalnayan Bajaj

These words embody the spirit of Bajaj Auto. From 1945 to today, from “Hamara Bajaj” to “The World’s Favourite Indian”- the most loved motorcycle brand in almost 80 countries, Bajaj Auto carries its rich legacy and unconventional thinking, with a penchant for staunch differentiation.

This philosophy has helped us be No.1 or No.2 in over 20 countries with industry-leading EBITDA of ~20%. Some statistics that reflect our strength:

• A Zero Debt 5.5 Billion Dollar Company
• World’s largest three-wheeler and third-largest two-wheeler manufacturer
• India’s Number 1 motorcycle exporter – 2 out of every 3 motorcycles exported are Bajaj
• The largest exporter of Branded Goods – exporting over half of India’s two and three-wheelers
• Over 33% of revenue from International markets with 15+ million motorcycles sold

With powerful brands, our spectrum ranges from Boxer in Africa to KTM in Europe, from Rouser in Latin America to Pulsar in India, our versatility is evident. International alliances with KTM, Husqvarna, and Triumph have ensured that our horizons are broadened.

A pioneer in motorcycle technology, our R&D is world-class with talent from all corners of the globe with TPM being the prime mover of productivity for the last 25+ years. From lean manufacturing, we have now moved to lean engineering & lean marketing, which has led to globally competitive fixed costs.

With ever-expanding plans to win over the world, the sun truly never sets on a Bajaj Motorcycle.

Profitability, Sales & Marketing, Lean Manufacturing, Innovation, Sharp Brands, World Class R&D, Pulsar, Avenger, Dominar, V, Boxer, Qute, RE, Discover, Platina, CT 100, KTM, Husqvarna, Chetak, Global, and International Business