The World's Favourite Indian
A journey that began 75 years ago in a corner of India and has since traversed the world over. Uniting people from across countries, cultures, customs over the years with a multitude of different dreams, there's power in an idea. An idea that gave rise to brands that stood the test of time, with partnerships it inspired, and the people who made it all happen. One idea that sparked a legacy - this is the story of Bajaj Auto.
“Do what you think is best, but be the best in what you do.” – Kamalnayan Bajaj
These words embody the spirit of Bajaj Auto. From 1945 to today, from “Hamara Bajaj” to “The World’s Favourite Indian”- the most loved motorcycle brands in almost 80 countries, Bajaj Auto carries its rich legacy and unconventional thinking, with a penchant for staunch differentiation.
This philosophy has helped us be No.1 or No.2 in over 20 countries with industry-leading EBIDTA of ~20%. Some statistics that reflect our strength:
• A Zero Debt 3.5 Billion Dollar Company
• Word’s largest three-wheeler manufacturer and third largest two-wheeler manufacturer
• India’s Number 1 motorcycle exporter – 2 out of every 3 motorcycles exported are Bajaj
• Single largest exporter of Branded Goods – exporting 50% of India’s two and three-wheelers
• Over 40% revenue from International markets with 15+ million motorcycles sold
With powerful brands, our spectrum ranges from Boxer in Africa to KTM in Europe, from Rouser in Latin America to Pulsar in India, our versatility is evident. International alliances with KTM, Husqvarna, and Triumph has ensured that our horizons are broadened.
A pioneer in motorcycle technology, our R&D is world-class with talent from all corners of the globe with TPM being the prime mover of productivity for the last 25 years. From lean manufacturing, we have now moved to lean engineering & lean marketing, which has led to globally competitive fixed costs.
With ever-expanding plans to win over the world, the sun truly never sets on a Bajaj Motorcycle.
Profitability, Sales & Marketing, Lean Manufacturing, Innovation, Sharp Brands, World Class R&D, Pulsar, Avenger, Dominar, V, Boxer, Qute, RE, Discover, Platina, CT 100, KTM, Husqvarna, Chetak, Global, and International Business
Bajaj Auto is a leading manufacturer of motorcycles and three-wheelers in India. Check out the motorbikes offered by Bajaj Auto and book one online right away.
Meet Bernard Mascarenhas.
They’ve been an integral part of my life over the past 11 years. One particular brand though has been instrumental in helping a young kid learn the ropes of motorcycling over the course of these years.
My first (accidental) wheelie, first knee down, and first race podium, all have been on KTM bikes. This brand also fulfilled my wish of watching a MotoGP race trackside come true!
After years and years of actively participating in KTM India’s various events, I proudly get to be in charge of such programs, as I begin a new inning of my career with Bajaj Auto Ltd.
Starting today, I am Bernard Mascarenhas, a Rides & Community manager for Bajaj Auto Ltd - Probiking division, focusing on South India. It’s finally time to give back to the KTM India and Husqvarna community, and I couldn’t be more excited about this."
We wish Bernard all the best with his career at Bajaj Auto Ltd going forward!
No time to waste, we're full gas and READY TO RACE into a new month!
What are your biking plans for April? We'll be doing more of this stuff - knee-down scratching on the KTM 1290 SUPER DUKE RR!
Dominate the streets of Brazil in style.
Meet the Dominar 400 in Charcoal Black and reinvent your paths.
Meet Snehal Gawas.
Snehal Gawas is a company trainee engineer with our Materials Department - It has been just 1.5 years since she joined Bajaj Auto Ltd, but she has already been involved in Machine installation/ commissioning projects for the team.
Of a total of 20 projects, she has independently handled 14 projects. She is a self-learner & has taken multiple initiatives that have impacted her work output including learning machine programming herself & she can independently program FANUC & PLC.
"It is a great experience to work at Bajaj Auto Ltd with good policies, facilities & multiple engagement events that are best for employees. Bajaj truly cares for employees and is truly the World's Favorite Indian!
The award makes all my efforts feel worthwhile. I am happy that the organization sees me as a valuable member of the team. Thank you for this recognition, it motivates me to continue to work strongly for Bajaj Auto Ltd."
We congratulate Snehal Gawas on the Model Woman Award achievement and wish her all the best in her future endeavors!
Congratulations to the winners! They set the track ablaze, with their training from the Race Academy and their grit.
Check out this capture of @sagarsheldekar @theclutchless & @janak_sorap celebrating on the podium.
#KTMRC #ktmrccup #RaceChampions