Value proposition

The Right Choice to Make Fashion Smarter


We provide professionals, students, brands and contemporary consumers the tools and the services to become more aware, competitive and responsible. Whether you design, study, manufacture or shop we all are part of the fashion process and only together we can make a change.
Like an enzyme we strive to activate virtuous processes and trigger change by promoting a new generation of values, smart materials, ingredients, innovators, technologies and communication.
Founded in 2007 by Giusy Bettoni, C.L.A.S.S. is a project by the influential consultancy agency GB Network Marketing Communication Srl.

We strive to achieve these goals with:

SMART TOOLS: the platform of responsible and traceable materials, innovations, tools and technologies to inject sustainability into textiles, fashion collections and companies’ performance.

SMART ACADEMY: a rich program of events, talks, classes and services to educate, raise awareness and inspire professionals, manufacturers, students and all those who strongly believe in sustainable values.

SMART SHOP: the inspirational materials’ bank and samples e-shop for creatives and brands willing to explore and test latest innovations in sustainable fabrics and fashion ingredients.

consultancy, sustainability, responsible innovation, materials, textiles, marketing, communication, hub, and e.commerce