Value proposition

I bred samverkan leder Göteborg & Co utvecklingen av Göteborg som en hållbar och attraktiv destination.

The mission of Göteborg & Co is to get more people to discover and choose Gothenburg. We do this through wide-reaching collaboration, by leading and promoting the development of Gothenburg as a sustainable destination, so that everyone who lives and works here benefits from a growing hospitality industry.

Göteborg & Co is the parent company of the Tourism, Culture & Events cluster, which includes Liseberg, Got Event and Göteborgs Stadsteater.

Göteborg & Co is a municipal company, City of Gothenburg.

Destination marketing, Tourism, Convention Bureau, Events, Destination management, Hospitality industry, Smart tourism, Congresses, Besöksnäring, Turism, Destinationsutveckling, and Place branding