Value proposition

Advancing the value of ethnography in business

EPIC is a global community advancing the value of ethnography in business and organizations.

EPIC people work to ensure that innovation, strategies, processes and products address business opportunities that are anchored in what matters to people in their everyday lives. We draw on tools and resources from the social sciences and humanities as well as Design Thinking, Agile, Lean Start-up and other approaches to realize value from understanding people and their practices.

We are continually learning and improving the ways that we achieve innovation and inform business strategy in a constantly changing world. EPIC people gather at our annual conference and year-round at epicpeople.org, which includes professional resources such as:

• Library – our peerless collection of over 450 articles and 130 videos in the leading global resource for ethnography in business

• Learn – unique events created by and for EPIC people to build skills and expertise we need to amplify the impact of our work.

• Business Directory – profiling firms with core expertise in ethnographic & people-centered approaches in all industries and specialties

• Job Board – find or post regular or contract positions

Join Us! epicpeople.org/membership

EPIC is a 501(c)(3) incorporated in the state of Oregon.

ethnography, design, management, strategy, UX, marketing, and innovation