Value proposition

Inspire people with our pure mountain life in the Dolomites to live intense mountain experiences all over the world.

Salewa is passionate about mountain sports – ambitious alpinism and the mountain experience.

Founded in Munich in 1935, the management-led, family-owned company is now located in the Dolomites of South Tyrol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials and progressive design.

Salewa is committed to high environmental and social standards and rooted in regional identity, quality and integrity. Consistently striving to find new ways to build better, game-changing equipment, the brand has a unique understanding of mountain sports.

Progressive mountaineering is about more than just performance, it encompasses an appreciation of the natural world and individual and shared experiences in the mountains.

Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware.

sports, mountaineering, mountain sports, alpine climbing, company, sport goods, and technical hardware