Value proposition

Purple Dot powers the infrastructure and trusted shopper experience for brands to sell earlier. Sell more & store less.

Purple Dot is on a mission to drive 0 unsold inventory in eCommerce. With over $200 billion worth of dead inventory sitting in warehouses globally (in fashion alone!), and a staggering 25% of all eCommerce inventory going unsold, radical change is needed to create a sustainable industry not just for our planet but for a thriving economy.

At Purple Dot, we believe the next decade’s most impactful innovations in solving this problem will take place before stock even reaches the warehouse. That’s why we power the operational infrastructure at scale, as well as fostering mission-critical consumer trust, to enable merchants to increase sell through by selling earlier. Whether stock is one day or six months away from the warehouse, our pre-order platform gives merchants the flexibility to always be selling and to never miss an opportunity to convert consumer demand.

Our solution is proudly trusted by hundreds of brands across nearly every industry including Mattel, French Connection, Lisa Says Gah and Knockaround. We are a team of 13 between London, UK and Charlotte, NC, USA – and are backed by investors like Connect, Unusual, and Moxxie Ventures, with serial founders who have sold a start-up before.

We invite you to follow us and become a core part of our exciting journey. See you soon :)