Value proposition

The European tyre services & maintenance specialist committed to offer the best experience with no compromise on safety.

1. Who We Are

Founded in 1991, Euromaster is a wholly-owned Michelin’s Group subsidiary.

Our mission is to offer tyres services and fast-fitting maintenance with no compromise on safety.

We are committed to deliver a best in class experience to drivers and fleets.
Our interactions and actions are driven by our core values: honesty, customer care and expertise.

Our ambition is offer to our customers more simplicity, hassle free experience, immediacy and proximity.



2. Customer Experience

We offer a full range of tyre and maintenance services to both private and professional customers, adapted to their specific needs, stakes and type of vehicles (light, heavy, agricultural, earthmover and industrial).



3. One Network

Euromaster is present in 18 countries in Europe (Austria, Bulgaria, Czech Republic, Finland, France, Germany, Italy, Lithuania, Moldova, Netherlands, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey and United-Kingdom,) thanks to its own subsidiaries and a large network of franchisees.



4. Our Safety Commitment

In 2019, the Group decided to go a step further by taking a strong commitment translated into “No Compromise on Safety” that encompassed all its internal and external stakeholders. Our aim is to become a safety reference for our customers and the market.

Our “No Compromise on safety” commitment relies on two key winning attitudes that animate everyone in the Company:

⦁ “Always alert” meaning that “safety should lead every of my actions”

⦁ “All for one” meaning that “I pay attention to my colleagues and my customers and do not hesitate to react if they don’t act safely.