Value proposition

Founded in 2019, SHEGLAM has become a strong force in the global beauty market. Available in 90 countries, SHEGLAM offers a luxury beauty experience consisting of high-quality makeup at an accessible price point. At SHEGLAM, we believe in three core values - the power of our product, cutting-edge innovation, and our loyal consumers. Along with creative collaborations and viral launches, SHEGLAM has become a TikTok sensation and one of Gen Z’s favorite beauty brands.

Our Mission
Our mission is to provide everyone with the ultimate beauty experience, with high-quality formulas, cutting-edge designs and a wide range of shades, at an accessible price point that is just as exceptional as our products.

Our Vision
With a core belief that each one of us deserves to look and feel our best, our products resonate with customers across all demographics, inspiring radical self-love for everyone.


Makeup Cosmetics, Beauty, Content, TikTok, Lifestyle, E-commerce, Online, Community, Skincare and Fragrance