Value proposition

Here to exceed the beauty needs of the curly, coily & tight textured community.

Pattern Beauty, founded by Tracee Ellis Ross, is a haircare line designed to exceed the beauty needs of the curly, coily, and tight-textured masses.

We are grounded in and centered around the celebration of Black beauty and creating a space for empowering and loving authentic beauty. Available at retailers including Ulta Beauty, Sephora (US + CAN), Macys, Boots and Ulta Beauty at Target, PATTERN is not only disrupting and redefining prestige hair care, we are doing so with innovative formulas and unrivaled content.

PATTERN offers products in the wash, style, treat and heat categories, having won numerous awards from Allure, Ebony, ESSENCE, Marie Claire, and New Beauty.