Value proposition

Inika is a glamorous, 100 per cent natural Australian cosmetics brand. Created in 2006 by Miranda Bond and Jenni Williams, the power duo behind the highly successful Thriving Healthy Women Network, Inika has revolutionised natural makeup as we know it.

Unlike some “natural” brands, Inika products are guaranteed to be completely free from harsh petrochemicals, fillers, talc, bismuth oxychloride, GM ingredients, parabens, preservatives, mineral oils, phthalates and fragrances. All products are also non-comedogenic, which means they won’t clog the pores, and are so gentle that women who have suffered allergies and sensitivities to cosmetics for years have been able to wear Inika without any reaction. Available in a range of colours not seen before in natural makeup, Inika cosmetics are routinely recommended by dermatologists and cosmetic surgeons for use following procedures like laser resurfacing, chemical peels and micro-dermabrasion.

One of the only makeup brands to have all products certified vegan or certified organic or both, Inika, which means “small earth” in Hindi, is also 100 per cent Halal and cruelty free and the brand is committed to environmental awareness . Inika strongly believes that women have the right to choose what they put on their skin and so maintains a transparency policy, readily displaying product ingredients on any packaging and the Inika website.

The Inika range currently includes 79 permanent products as well as limited edition seasonal products and colour collections released quarterly. Products are currently sold through more than 500 stockists in 13 countries around the world including Australia, New Zealand, the UK, USA, Canada, France, Greece, Thailand, Singapore, Hong Kong, Malaysia and Slovenia.