Value proposition

About KICKS
KICKS is a leading player on the beauty market in Sweden, Norway, and Finland, and is part of the Matas Group A/S. KICKS meet the Nordic beauty consumers on a daily basis and the objective is to continuously push the development within the category and stay ahead of the game to meet changing consumer demands. With innovation, personal service, strong product brands and a unique consumer experience, KICKS manifests its position as market leader.

KICKS offers a holistic beauty concept with makeup, fragrances, skincare, and haircare. With professional beauty experts and a unique omnichannel model, KICKS provides personal services, guidance, and inspiration in addition to more than 25.000 products from over 300 brands. KICKS has 228 stores in Sweden, Norway and Finland and a localised e-commerce in each of these markets.

KICKS has the largest customer club within beauty in the Nordic region with over 3.8 million members. The company also has a strong community “KICKS Beauty Talks”, for all beauty lovers where they can find inspiration and exchange experiences with like-minded.