Value proposition

Different playgrounds, 1 running brand for all runners!
#keeponrunning 💥

2008 marked the start of the the start of the KIPRUN. It became the signature of the KIPRUN 1000, the first running shoe running shoe designed for performance running shoe from KALENJI, a brand created in 2004
dedicated to running at DECATHLON.
In 2018, KALENJI decided to to focus more specifically on the the needs of road runners who are looking for
performance and who challenge themselves over short
and long distances. This was the birth of the
KIPRUN project: a team of 21 running enthusiasts
running enthusiasts dedicated to performance.

At the same time, trail running trail running was exploding
running sport. In 2021, the EVADICT,
dedicated to trail running at DECATHLON.
A project for all trail lovers, on all types of terrain, short
and long distance, with a team of 20 expert and
expert and passionate and passionate.
That same year, the KIPRUN project integrating the
athletics. There are now 40 passionate people
who work on designing products
to meet the needs of the the most demanding
demanding runners in achieving their goals and their own
their own records!

Today, a new a new page in the history
in the history of running at DECATHLON.
The teams dedicated to trail running road running and performance, have decided to pool all their skills and passion to work together on a
the same project, by under one flag: KIPRUN.
one flag: KIPRUN.
The technologies that were previously developed
developed for road racing trail running,
and vice versa.
It's also expertise of our professional
professional trail athletes, track and field and road running
that will now serve product excellence...
And for the benefit of all running family!

A union that seems
obvious when you consider that
that 7 out of 10 people who are runners,
do both trail running and road running*.