Value proposition

Nourishing people and the planet.

Whole Foods was founded in 1980 on the belief that where food comes from, and how it’s grown, matters. It meant creating quality standards, working with suppliers who achieve them, and sharing that information with our customers. And it radically changed the way people understood and shopped for food.

The result has been the highest quality natural and organic products, an unmatched experience in more than 500+ stores, with a passionate team of over 90,000 team members, 5 percent of our total net profits given back to our communities each year, and millions of customers who put their trust in us every day.


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