Value proposition

Sony’s purpose is simple. We aim to fill the world with emotion, through the power of creativity and technology. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide.

Our history as a global brand has been built around employees that all have a passion for touching peoples'​ lives, and pride in pushing beyond the status quo to produce truly extraordinary results.

We’re uniquely positioned because we operate in many different industries - from movies and music to video games and electronics. And, with offices around the globe, we benefit from a global workforce that learns and grows together through mutual respect.

If you're ready to join a diverse team at an innovation-led company with the power to change lives, then we encourage you to read up on the different Sony group companies and check out our Life page. Then, get in touch, and together, let’s make the world say wow.


Sony Group is primarily focused on the Electronics (such as Audio Video/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and and Financial Services (such as insurance and banking) sectors.