Value proposition

“Beauty will save the world” (Fyodor Mikhailovich Dostoevsky)

The Brunello Cucinelli story started in 1978 in Solomeo, a small historical hamlet in Italy that has always been the beating heart of the company. We strive to follow the rhythms of the land we live in and to cherish its rich traditions, drawing inspiration from the natural and artistic beauties that surround us. The desire to put human beings at the center of everything guides every action and inspires an adventure that has lasted for over forty years now: today, we are a large community that knows no boundaries and the encounter with many different countries has given us the opportunity to make our dreams even bigger.

Since the very beginning, our goal has been to make high-quality creations to last and to be passed down to future generations. We were born from an intuition: to dye cashmere knitwear. We have developed, at the right pace, a personal vision of total looks, which is reflected in our ready-to-wear collections for Women, Men and Kids, as well as in our Lifestyle accessories line, all of which are proudly Made in Italy. We try to infuse every collection with the values, beauty and ideals that we breathe here in Solomeo and that we wish to spread around the world. The most authentic meaning of our identity and our continuous aesthetic research are built on manual skills and craftsmanship: lovingly cherished ancient knowledge and symbols of vital human creativity.

We are committed to passing on the legacy of our land to younger generations, and we work every day to build and support trust-based relationships with all our collaborators, aiming to promote the individual talent that is indispensable for balanced, respectful and lasting growth.

Protecting Beauty in all its forms, respecting human dignity and preserving the Universe are the ethical principles that guide us, helping us look to the future with faith and accept the challenges of today with enthusiasm, wishing to create something beautiful that stands the test of time.