Value proposition

Empowering business leaders & entrepreneurs to kick start regenerative transformations


Part consulting, part activism, Standard Deviation accelerates, coaches & invests in businesses to accelerate a regenerative economy.

Standard Deviation empowers leaders & entrepreneurs to reconcile business & ecology. Our clients range from businesses taking the first steps on their sustainability journey to organizations already driving change for people & planet. We work with listed corporates, financial institutions, venture capital firms and early stage startups. If you need a boost re-thinking your role as a business leader in the face of the ecological & social crisis unfolding, get in touch.


Sustainability, Marketing, Innovation, Responsible transformation, Storytelling, Strategy, Regeneration, Regenerative models, Executive education, Leadership engagement, and investment