Value proposition

Avid | Powering Greater Creators

We help media visionaries create art that colors our perceptions and enriches our culture. We make innovative technology and collaborative tools that inspire and spark joy so creators can entertain, inform, educate and enlighten the world.

We believe in our artists. We believe in our industry leaders. And we believe in the future of entertainment. We have a rich, 30-year history of powering media and
entertainment. But we know our history doesn’t determine our future, so we are always evolving, committed to making good better and better best.

We make many products, but we only do one thing: maximize the mediums of amazing makers. At Avid, every minute, of every day, we are powering greater creators.

technology, software, media, entertainment, platform, music creation, video editing, broadcast, live sound, music notation, media management, hardware, news, sports, graphics, post production, storage, television, film, and digital