Value proposition

The formulation and regulatory platform for the most innovative teams in beauty and personal care.

Good Face Project is the formulation, regulatory and innovation platform used by hundreds of leading cosmetic companies to build winning beauty products.

We have built the world's only AI-powered centralized International Nomenclature Cosmetic Ingredient (INCI) level database which encompasses up-to-date scientific research, as well as worldwide regulatory and sustainability parameters, so teams can create and launch competitive and compliant products. Our proprietary tech is powered by science and AI so teams are always ahead of new regulations and their implications.

formulation, regulatory, cosmetics, compliance, safe beauty, and innovation