Value proposition

The word on creativity.

adobo magazine is declaring 2024 to be The Year of Creative Sustainability, crafting our editorial direction around future-proofing the creative economy in disruptive times.

To represent this idea, our creative team has chosen water as the element that ties together both crisis and solution. We are currently living in times where disruption happens faster than we can handle, stranding our creative industries in a sea of uncertainty.

But like water, its our ability to stay fluid, to adapt, to change form as needed that will help us weather the storm and discover the way forward.
Our editorial direction this year is a movement; making our creative industries more sustainable for the future is our mission.

A rising tide lifts all ships.

#CreativeSustainability

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