Value proposition

The world-renowned Dalí Museum is located on the picturesque downtown St. Petersburg, FL waterfront where visitors get a glimpse of Salvador Dalí 's world and an unparalleled collection of his finest works, from iconic melting clocks to imaginative visual illusions and avant-garde symbols. Guests can shop, play, wander and quench their curiosity for all that is Salvador Dalí and beyond.

The Museum is also home to Innovation Labs at The Dalí, a one-of-a-kind program that carefully combines more than 60 years of psychology and management research on creativity, creative problem solving and innovation, infused with Dalí's philosophy and methods to unlock a team’s true untapped creative potential. Innovation Labs at The Dalí offer unique and proven curricula for individuals, business teams and nonprofit staff & clients to learn about and practice creativity and innovation, stretch limits, get un-stuck and venture beyond the norm.

Founded in 1982 by Reynolds and Eleanor Morse, The Dalí Museum is rich in works from Salvador Dalí's entire career (1904-1989), with key works from every moment and in every medium of his artistic activity. The Dalí's distinguished new building, which opened in January 2011, enables the Museum to protect and display the collection, welcome the public and educate and promote enjoyment. In a larger sense, it is a place of beauty which is dedicated, as is Dalí's art, to understanding and transformation.

The Dalí is a one-of-a-kind destination that you simply have to experience for yourself—alone or with family and friends. The Museum welcomes you seven days a week. The Dalí welcomes all as unique individuals and is committed to making its collection, exhibitions, building and programs accessible.

Learn more at TheDali.org.