Value proposition

Global leader in plant-based food. Nutritious, delicious, natural, plant-based food - good for you and our planet.

The driving force behind our success as a global leader in plant-based foods are the 4,800 Upfielders who every day live our purpose and are engaged in our mission, delivering through our values of Performance, Care and Passion.

Results Matter. Upfielders. Always Day 1 mindset.

Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; We own it. We're agile decision-makers, with the courage to pivot we fail fast and learn faster.

Kindness wins. With a long-term focus on building a sustainable future, Upfielders show the 'Courage to Care' for each other, our communities, and future generations. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you.

Passion fuels our Future of Food journey. Full of energy and possibility, Upfielders constantly raise the bar, driving Upfield and one another forwards.

We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.