Value proposition

The Polish Public Relations Consultancies Association was established in 2001 to represent the professional PR industry in Poland. The PPRCA is a member of the Lewiatan Polish Confederation of Private Employers, the International Communications Consultancy Organisation (ICCO) and the Union of Associations Advertising Council.

Members include tens of leading agencies specializing in public relations services.

PPRCA goals:
- protect member rights and interests,
- represent members before official bodies and institutions,
- assure the highest ethical and professional standards based on the Code of Good Practices and ICCO ethical standards,
- reinforce the role of public relations specialists and the proper perception of that role,
- build professional dialogue between the PR industry and media,
- research significant industry phenomena, create training and educational programs to improve professional qualifications and develop professional skills.

For several years, the PPRCA has been the organizer of the Złote Spinacze Awards - a competition promoting the best PR projects.

The association is also one of the founders of the PR Ethics Council (REPR), which is a social entity that cares about protecting the highest ethical standards in Public Relations.

Additionally, the PPRCA conducts an intensive training program London School of Public Relations.