[Automatic translation follows] The Brazilian Association of Advertisers – ABA has approximately 130 member companies, including the largest advertisers in the country.
ABA is part of the WFA Executive Committee, the only global organization that represents the common interests of advertising companies: www.wfanet.org. It concentrates 90% of advertising investments in the world, that is, approximately US$ 1 trillion per year: It integrates 60 national advertisers associations, on 6 continents, and has as direct members more than a hundred of the world's main advertisers.
Purpose: Mobilize Marketing to Transform Business and Society
Our strategic themes are:
1) Responsibility and reputation for a sustainable future
2) Leadership and articulation of an agenda of transparency in relationships between brands and market agents
3) Leadership and articulation of an agenda of transparency in relationships between brands and market agents
4) Marketers connecting and growing
A Associação Brasileira de Anunciantes – ABA conta com aproximadamente 130 empresas associadas, dentre elas, as maiores anunciantes do País.
A ABA integra o Executive Committee da WFA, única organização global que representa os interesses comuns das empresas anunciantes: www.wfanet.org. Concentra 90% dos investimentos publicitários no mundo, ou seja, aproximadamente US$ 1 trilhão por ano: Integra 60 associações nacionais de anunciantes, em 6 continentes, e possui como associados diretamente mais de uma centena dos principais anunciantes do mundo.
Propósito: Mobilizar o Marketing para Transformar os Negócios e a Sociedade
Nossos temas estratégicos são:
1) Responsabilidade e reputação para um futuro sustentável
2) Liderança e articulação de uma agenda de transparência nas relações entre marcas e agentes do mercado
3) Liderança e articulação de uma agenda de transparência nas relações entre marcas e agentes do mercado
4) Profissionais de marketing em conexão e crescimento
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
Enel Group Energy, Utilities | Enel Group Energy, Utilities | Other 12 Jan 2022 | | |
SAP IT services, Software, Software Development | SAP IT services, Software, Software Development | Other 3 Dec 2020 | | |
Deutsche Post und DHL Logistics, Truck Transportation | Deutsche Post und DHL Logistics, Truck Transportation | Other 9 Sep 2021 | |