Value proposition

The UK's leading Marketing, Advertising + Disruptive Tech Festival

🚀 MAD//Fest London - The UK’s biggest, buzziest + boldest marketing festival is back on 1-3 July 2025 for 3 explosive days of superstar speakers, networking, brand innovation pitches, masterclasses, experiential activations, food, drinks, parties, DJs + evening entertainment.

🚀 MAD//Up North - MAD//Up North lands at Aviva Studios (Factory International) on 26-27 Feb. What sets us apart? We want to reflect the north's thriving marketing/advertising ecosystem, its distinctive, collaborative business culture, and the unique specialisms, expertise + talent pool that make the north a great place to be a marketer.

🚀 MAD//Masters - MAD//Masters By Rory Sutherland is a new breed hybrid course created by Rory Sutherland to help marketers, commercial leaders, founders, b2b practitioners + agency execs unleash the effectiveness of behavioural science + creativity AND elevate their status in doing so.

🚀 Female Leaders' Club - Inspiration + Insight for female leaders. A year-round programme featuring rich digital content to drive positive change, inspire current + future female leaders, and help employers to create supportive workplace environments that enable women to fulfill their potential.

🚀 MAD//Amplified - Amplified by MAD//Fest is designed to enable you to create + distribute engaging content that drives leads, awareness + understanding of your products + services.

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